Course curriculum

  • 1

    Part 1 - My Membership Marketing Philosophy

    • Introduction, Goals & Mindset Shift

    • Emotion vs. Logic

    • Membership Is Not a Sprint

    • One Size Does Not Fill All

  • 2

    Part 2 - Branding

    • The Best Brands Win (And It's Not Why You Think)

  • 3

    Part 3 - Storytelling and Digital Tactics

  • 4

    Part 4 - The Unique Opportunities in Social Media & Video Marketing

    • Social Media Tactics

    • The Biggest Opportunity No One Is Telling You About